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Creating a good website asks for investment, depending on the results you want. Although it can help you build a better digital presence in the long run, it can be challenging and time-consuming. Therefore, most businesses prefer to start selling without a website. Even if we study the online data, more than one-third of US-based online businesses operate without a website and are still profitable. Here, we will guide you on how you can reach out to your potential customers and sell faster without having your own website.
Most e-commerce sites already have a decent audience. Posting your products on marketplaces with a good number of your target audience can help you get a kickstart. The few top sites are easy to join and can help you grow.
If you want to sell products to B2B buyers, you would have difficulty finding a better platform than Tradewheel.com. It is an internationally trusted e-commerce site with a diverse range of buyers with different sourcing requirements and budgets.
Even if you do not have a website, you can set up an entire store on Tradewheel.com for free. It includes posting multiple products, a company overview, and much more. In short, their company pages are like mini website. Both your company and product pages can appear in relevant searches on Google.
Following are a few tips that you should consider to make full use of this portal.
Considering these factors while posting your product would help you expand your reach to wholesale buyers from different parts of the world. Other than posting products here, you can also visit their buying lead pages. Purchase managers come here and post their sourcing requirements which you can view for free. Once you find a relevant lead, you can send your tailored quotations per their specific requirements. As these leads are open to the public, you should give the best offer to maximize your chances of getting the order.
Amazon needs no introduction. This marketplace carries a massive customer base for almost all products. Their product posting procedure is long, but once you get it right, there is no stopping. You should also consider having a budget to run some paid campaigns here as organic reach is not very good here, especially for new stores.
You should go through Amazon’s guide to set up your online store. To create one, these are must-haves:
As it is a globally used site, it also has tough competition. Therefore, rather than going for a generalized product, you should go with a niche product. Ideally, search for the trending items and target the long tail keywords. For example,
Keywords not to target: Paint Brushes
Keywords to target: Artist Slant Paint Brushes for Acrylic Painting Professional
Surely, the long keywords would have a lower search volume, but they would also have lower competition. It would also help you understand what exactly your customer is looking for, and showing the relevant products here would increase your conversion rate exponentially.
You should be aware of all their terms and conditions on Amazon because a slight violation here can result in getting your store banned permanently. They would also ban your Government ID from making a new store too.
eBay is one of the most used e-commerce sites in the USA. They deal in a wide range of products from A to Z and have a good customer base for almost all of them. Unlike most portals, they have got easy entry for sellers like you. You can sign up as a seller and list your products for free. They also offer various payment and shipping options for you to choose from.
You can sell almost anything you want here, but dealing in eBay’s top-selling product categories can give you a better chance to sell faster. These are the top 5 categories that fly off the shelves on eBay:
Optimizing your product with the optimized Title, specifications, and high-quality photos can get good organic reach here. The buyers here are mostly price-conscious, and giving out some discounts can help you get your first few orders. While setting up the prices, you should also consider their commission rates which are around 13.25% for most product categories, but it still varies based on what items you are selling.
If you are a beginner with a low budget, social media platforms are the perfect first step. They can help you get good organic reach and their paid campaigns are usually cheaper than most e-commerce marketplaces.
Facebook is a social media platform that almost everyone uses. It has more than 2.96 billion users and is still increasing yearly. It includes people from different backgrounds, requirements, and buying behaviors. Regardless of the product/service you are selling, Facebook has a customer base. All you need to do is target them the right way.
Follow these steps to list your products on Facebook Marketplace.
Growing a page organically here can take a long time. Meanwhile, paid campaigns can speed up this process. If you compare the advertising cost on Facebook with its competitors, you will see a big difference between them. Facebook’s paid campaign costs are not only lower but also more effective in generating B2C leads. Ideally, you should hire a professional social media manager to run your campaigns to get the maximum return on your investment.
The buyers on Facebook mostly show impulsive buying behavior. Especially if you are selling items that are not super expensive. Buyers usually buy what they see on their newsfeeds rather than searching for it. Therefore, rather than focusing too much on the description and adding slight details here, you should pay attention to uploading eye-catchy images and, if possible, adding videos.
Linkedin is effective for finding a new job and can help you close big sales deals. Here, you will find the top decision-makers of companies looking to make bulk purchases. Regardless of the industry you are operating in, LinkedIn can always help you out. To find potential customers organically, you can use search terms like these:
You can also use different query versions based on your potential customers' writing. After searching, click on the “post” button at the top-left of the screen. Now, you will get a list of people who posted their sourcing requirements on Linkedin. Then, you can connect with them and send your quotations. As these leads would be public, you should consider offering your best to stand out in the competition.
Linkedin also offers paid campaigns to boost your reach, but most businesses do not find it helpful. It is because of the low click-through rate it has. In contrast, it has a great organic reach and if you have your potential customers as connections here, you would not need to run a paid campaign here. A post’s organic reach on Facebook or Instagram usually dies within the first 48 hours. In contrast, Linkedin’s reach can last up to a week.
Regarding community marketing, Pinterest is one of the best sites you can find online. Rather than written content, it prefers visually appealing, unique photos. The buyers here have strong buying power and can pay extra for better-quality items. Therefore, giving out discounts does not work much here. Instead, you should work on the quality and uniqueness of your offer.
They also do not charge any commission on you and if you produce good content, your organic reach can increase here quickly. Many businesses also use it for affiliate marketing and get some amazing results. You can also post your products on e-commerce sites or other social medial portals and use Pinterest to promote them.
You should focus on optimizing your product posts the way Pinterest would like. The following steps can help you stand out in the competition and get more impressions and conversions.
The most effective way to expand your reach to potential customers is to join relevant groups on Pinterest. Search for them; you will find plenty of groups for almost every niche. Once you join them, you can share your products there and get good leads. It can also help you get some market insights on how your customers react and interact on social media.
Having a website to sell products is not a must-have factor. These days, most small and new businesses start their journey through social media or e-commerce platforms. You can join them for free and start selling to your potential customers worldwide. Each site has a different audience, and you should know which site your potential customers use the most. Even though finding buyers through these methods is quick and easy, you should still consider having a website in the long run. It will help you reach more people and build a stronger brand reputation.
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