How to Find International Buyers for Export?

If you own a stable business in your home country and wish to capture global opportunities and find international buyers by tapping into new markets online, this guide is for you. However, connecting with genuine buyers is vital to your business expansion. Regardless of what product you are selling and which region you aim to target, it all comes down to finding international buyers for export goods. Since you have made up your mind to sell goods to foreign customers, you must have already contemplated the challenges that come with the plan. You must think more carefully, as reliable buyers are the key to any successful export business recipe. It would be great if one could create a loyal global buyer base, but how can that be done? This article will discuss all the questions you have concerning how to find international buyers for your export business.

What are the Export Market Opportunities?

Export business opportunity refers to increasing sales by selling goods in a foreign land with a different language, culture, and trade regulations. It is about stepping out of your traditional ways and meeting buyers with distinct needs. Exploring export market business opportunities could be your way of expanding business operations beyond borders. 

According to Deloitte reports express, businesses that export their products earn 3x more than those who only trade locally. 

Following are a few reasons why businesses prefer to trade with global buyers:

1. High-Profit Margins 

The most crucial advantage of exporting goods is that it allows businesses to target countries where their products are valued higher, which leads to a cost advantage in the market. By keeping their prices the same as competitors, exporters still have a better profit margin to invest in ads and other strategies to find buyers. Connecting with international buyers will increase your chances of reaching higher profit goals.

In most cases, most exporters pay low overhead costs because most worldwide buyers import products in large quantities for volume discounts. Governments in some countries also offer tax benefits and subsidies to increase trade values. 

2. Targeting High-Demand Markets

Another advantage is that exporting allows you to know the actual worth of your products. There might be chances that a certain product does not have a high demand in your country. However, in other countries, people are willing to pay a higher price to get it. This concept is also called geographical arbitrage. This mostly happens for agricultural products like vegetables and fruits and may also vary with the seasons. You can plan your exports according to the business plan depending on factors such as peak demand season. 

Targeting such markets can give you much better results than your local market. This not only means better profitability but also less competition. If a country has high local product costs or is facing a shortage of your product, it would be an ideal market to find buyers for export.

3. Scaling Potential

Exporting products is about expanding the market size, reach, and revenue. These are the main objectives that you can achieve by entering into the international market. When you start supplying goods to a local distributor in another country, you automatically enter a foreign market with endless opportunities. It provides you with great scaling PotentialPotential that you might not get by targeting local buyers only. 

The key to find international buyers for export in this case would be to personalize your goods as per their local culture and demand. You should also keep their economic stability into consideration to make sure the deals you make are feasible in the long run as well.

4. Stronger Business Image:

Exporting products to a different country increases your worth. It adds the company’s credibility as you will be able to explore more opportunities and face new challenges. When taking your business further ahead, you will spend more time and investment which provides results in the form of more business, higher profits, big market reach as well as stronger brand recognition and reputation. 

Exporting increases the face value of your business not only in other countries but in your country as well. It will drastically change the way people trust your business and their perception of your consideration once you take a step ahead and approach new markets beyond geographical boundaries. 

How to Approach International Buyers?

The most crucial step in expanding your business to foreign markets is to find genuine buyers. You need to focus on investing the majority of your time and efforts to connect with these global buyers for your export business who are willing to make business partnerships with you in another country. Following are some of the ways to find international buyers:

1. Use B2B Marketplaces

The easiest way to find global buyers is through B2B websites. B2B websites are global e-commerce platforms, and anyone can join them for trade. Here, you can find buyers for your business who are situated in different parts of the world. It is an excellent way to connect with these buyers without having to meet them personally. B2b websites provide you with a chance to meet worldwide buyers with one single click. These websites are all-rounders as you can sell your products, know about market trends, meet buyers, increase business exposure, and credit your credibility as a buyer.

How can Tradewheel.com help Find international buyers?

Tradewheel.com is the most ideal b2b website to find buyers for export. This platform has a wide network of buyers and sellers registered from different countries who are willing to take part in the advanced trade practices. As one of the best sites to find international buyers, Tradewheel.com allows you to connect with the buyers and importer more easily and privately to know their needs better. 

The platform provides ultimate solutions for your business issues and helps you to achieve your goals smoothly. Whether your goal is to make a place in the international market or if you are planning to receive higher revenues on your sales, this website helps you connect with worldwide buyers who are genuinely interested in trading with you.  

Designed with an easy-to-use interface, the platform requires no additional compliance when it comes to business registration and sign-up. With higher accessibility, you can join from anywhere in the world and become a part of this platform to achieve your international business goals.

2. Attend Trade Shows

Tradeshows can help you find international buyers. These are expos arranged on a larger scale where businesses from all over the world come and join to connect with each other. You can find international buyers through trade shows by registering your business and reserving a spot. Tradeshows allow you to know more about industrial traits and help you understand the international market more closely. This way, you can communicate with international buyers face-to-face and let them know about the nature of your business easily. Tradeshows also help you conduct fair industry analysis by connecting with companies with a similar niche, which are also your direct competitors. 

3. Utilize Government and Trade Resources

Government policies can help and ease the process of finding international buyers. To improve the country’s GDP, many countries implement laws and regulations related to exporting goods. It includes several incentives and perks as you will be contributing to the country’s economy. The government incentives include fewer tariffs and customs duties and easy passes to travel goods from one country to another. It also creates harmony between two countries, which eventually increases your chances of expanding to different countries around the world.  

4. Social Media + Content Marketing

Social media is another way of finding international online buyers. Social media holds a significant place when it comes to getting to know people from different places on a personal level. However, new and advanced business tools are introduced so that you can do both socializing and business in one place. Through social media, you can connect with international buyers more easily and communicate with them through DMs. You can also join several buying and selling groups where people have asked their queries regarding the bulk quantity of products. Be it agricultural products or construction machinery, you can find international buyers for all of your products easily. 

You can also increase buyer’s engagement by maximizing your content and using ads to specifically target them. To optimize the buyer’s engagement, you can also use SEO techniques to multiply your content reach. 

5. Partner with Local Distributors/Agents

If you are a small business owner with fewer resources, then the chances of finding international buyers for export are reduced somehow but do not vanish. You can start by creating business connections with local distributors and agents who are already in the export business and create a partnership with them. This way, you will be able to enter the market indirectly without bearing all the costs but only a fraction of them. You can start by making business connections with local distributors who export the same nature of products so that you do not have to worry about your products reaching the right audience on the other side of the world. 

6. Offer Referral Incentives

Entering the international market comes with various challenges that include facing the existing competition, people’s trust, etc. To grab the market in another country you can offer incentives to referrals. Referral incentives is a cost-effective strategy to gain international buyers for export without having to face all the trouble. 

It creates trust and brings a lot of buyer’s engagement, resulting in strengthening the business relationship. In return, you can offer them less prices or give discounted deals or cash back rewards or make partnership deals with these referrals. 

Conclusion

We have written this blog to highlight the importance of expanding business beyond borders. For that, we have discussed the advantages of starting a business internationally. Furthermore, we have discussed the top ways to connect with international buyers more effectively.