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Online sites to connect with international buyers and sellers are quite underestimated even today. The data may shock most people that around 49% of B2B purchases are made online. Most importers ranked product customization options as their top priority in using these platforms. Almost half of the buyers also made repeat purchases from the supplier due to a satisfied sourcing experience. Following are a few more insights that give a better overall idea of the online B2B industry trends.
The 5 leading B2B websites can help you in your import/export business. Some may look similar at first glance, but each has different terms, conditions, and audiences. Therefore, each one also requires different marketing strategies to succeed. Go through all and choose the one that aligns with your business goals.
Finding leads is the most important part of starting an import/export business, and Tradewheel.com exposes your products to the right buyer at the right time. They have more than 5,700 product categories that include goods from almost everything from A to Z. Each product category has a massive and unique customer base. Most sellers that used Tradewheel.com experienced faster and more profitable growth than other marketplaces, which might be due to their policy to support new sellers. Like millions of businesses on Tradewheel.com, you can also list your company here to get amazing returns.
If you want to make the most out of Tradewheel.com, you should consider optimizing your products for search engines. It would help you to get more relevant traffic to your products that may also convert to sales. Considering the following elements can help you optimize your products:
Tradewheel.com has been in the B2B industry for quite some time and helped several businesses to expand their reach on a global level. You can see its reviews on sites like ScamAdviser, Trustpilot, and Sitejabber. On all these sites, you will see positive and great responses from its users.
When it comes to global trading, Alibaba is ranked among the top B2B sites that you can find online. It has been in this industry for more than 2 decades with the early mover advantage, they have got a strong presence in the digital world. The major chunk of their sellers is from the China region. On the other hand, most buyers are from countries like the USA, and Canada.
The number of suppliers on Alibaba is quite high and you are likely to get quite a lot of competition here. Still, if you use the right marketing strategies, you can still generate good import/export leads from here.
Source: similarweb.com
What makes Alibaba stand out among other B2B marketplaces is the traffic it gets from Google searches. A decent chunk of the total sales on Alibaba comes from it. Therefore, if you list your products here, you should always optimize them for Google.
The export buyers on Alibaba are mostly price-conscious. If you also observe the sellers, you will always find a price war among them. To make the most of this platform, you should be ready to give some discounts and lower your MOQs without lowering the quality. You can also stand out by responding quickly to all queries you receive.
Most bulk importers on Alibaba prefer contacting sellers with a Verified or Trade Assurance badge. To sell more products, it is a good idea to verify your company. Especially, sellers with the “Trade Assurance” badge are the companies that Alibaba’s official employees visited and declared to be authentic businesses. Even though you would have to make some investment from your end, it would surely be worth it once you start gettings its results.
Everyone knows about Amazon Wholesale. It is more like the elephant in the room. It is popular for having buyer-friendly policies, making it a perfect solution for importers. On the other hand, the seller’s accounts get banned for violating their rules along with their passports.
If you want to join Amazon as a seller, it is usually recommended to have some decent investment. As it does not allow dropshipping models, you must stock up on the products in advance. New stores also do not get much organic reach in their few months. In that case, you would have to pay for their paid campaigns.
The chart shows how much most businesses invest in selling on Amazon Wholesale in their first financial year.
Amazon has a massive customer base, and its behavior varies from product category to category. However, some common features can help you market your product in a better way, such as:
Amazon Wholesale has a Dispute Resolution Process to assist buyers and sellers in resolving their disputes effectively. You can place a dispute resolution in the following cases:
Usually, it takes around 10 days to resolve a single dispute between the two parties.
ThomasNet - Product Sourcing and Supplier Discovery
ThomasNet is one of the leading B2B marketplaces, especially for sourcing industrial equipment. Their top-selling products include:
To stand out among all the amazing websites for buyers and sellers, they focus on featuring verified manufacturers and suppliers only. They have a diverse network of more than 950,000 active importers and exporters from different countries. From this total number, 75% represents small to medium-sized enterprises. The rest of the quarter includes large-sized organizations, including 93% of Fortune 1000 companies. Having the industry’s leading name on their product list is more than enough social proof to earn the trust of the platform.
The journey of industrial buyers on ThomasNet is quite distinctive compared to other marketplaces. A major chunk of industrial buyers come directly to ThomasNet rather than Google. Then, search for the products they want; most use advanced search filters. While posting your products, make sure that you always optimize it for filters.
After that, the buyer compares suppliers and usually contacts multiple manufacturers. Always add relevant documents and social proof to appeal to your potential customers to increase your chance of getting contacted.
The verified badge is usually the first box they tick when using their advanced filter options. Thus, it is highly recommended to get one if you want to stay ahead of the competition.
For payment, ThomasNet offers the following options:
If you are going with their Buy Now, Pay Later mode, consider going through all the clauses to make sure you make a well-aware decision. In case you get puzzled at any stage, their support staff is available round the clock to help you out.
Global Sources is one of the top B2B marketplaces where sellers from different industries join this platform to get good leads and, eventually, sales. They also arrange several trade shows where companies meet each in person and start new ventures. It is available in different languages, making it easier for businesses from different countries to use.
A major chunk of its buyers come here to buy products that they can resell in their market. This might be the reason, price is one of the main factors that can make or break deals here. Most 1st orders here are of a small volume to check quality. If it matches the sourcing requirement perfectly, they are more likely to come with a repeated order with a larger quantity.
Global Sources always focuses on making the buyer’s sourcing journey simpler and safer. For that reason, they have got a secure payment method which is still not available on most B2B E-Commerce sites. Following are the methods Global Sources currently support on their platform:
From the surface level, all B2B platforms would look similar to each other. However, if you dive deep into them all of them are unique and have a different audience of both buyers and sellers. A platform that works well for your competitor might not be as suitable for you. Therefore, the tag for the best B2B website for buying and selling would also differ for everyone. The ideal approach is always to have your presence on multiple platforms and then analyze which one is bringing results for you. After that, invest in those one or two platforms in most cases.
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