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The B2B market has evolved in the past few years. While traditional B2B trading platforms still have significant importance today, a new wave of online marketplaces is emerging. Tradewheel.com stands out among such platforms because of its focus on empowering different-sized businesses.
As both of them have their own strengths, we will share how each of these can make a significant impact on your B2B buying and selling journey. You can also use it as a guide to what you should be expecting from each platform. Whether you are new to B2B trading or a seasoned professional, this blog will equip you with the insights and knowledge you would to make an informed decision.
Most businesses still rely on traditional B2B platforms to trade with other businesses. These platforms had a strong role in growing international trade we know today. Following are a few common platforms that companies use:
Trade Shows are events with the simple goal of bringing both buyers and sellers of a specific industry to a single physical gathering. Businesses usually showcase their products, build connections, and also get good deals here. Even today, it is a highly effective method to reach out to your potential customers and convey your message on how you can provide value to their business.
There are also a few downsides of Trade Shows such as it is restricted geographically and requiring some financial and significant time investment to have a significant presence. Trade Shows are great for face-to-face interactions and network building. But, in most cases, it does not bring new opportunities after the event is completed.
B2B contact databases are another significant and effective way to gather information about the contact details of your targeted audience. Later these are used for different marketing campaigns. Other than campaigns, many companies also use it to directly contact potential buyers. The data such as contact databases provide personal and contact information along with details about relevant preferences and sourcing history. The credibility of this data varies based on its source and if you are planning to collect it, you should look for data providers with a strong portfolio.
Government and regulatory resources are quite valuable resources for export-oriented businesses to gather valuable insights and get genuine leads. Getting your business approved on such websites is quite challenging as you must meet their specific compliance and regulation standards. Other than that, the company's size, history, and portfolio may also influence its chances. However, once you become their approved supplier, it can be a great boost to your business. Such regulatory resources include the European Commission, EMA, and more. Each of these has different compliance requirements and marketing opportunities. The only challenge here is to make an entry in their approved vendors' list.
Getting yourself featured on trade shows or a government’s approved supplier list, their list is requirements can be time-consuming and complex to fulfill. This approach is not only limited to traditional platforms, but most E-Commerce websites also make it challenging for businesses to get themselves approved and feature their products.
In such a cluttered market, Tradewheel.com stands out by keeping its company profile and product posting procedure straightforward. It will only take a few minutes to get yourself featured here. Still, if you ever get puzzled in the process, support staff is always available to help you out. Despite what company size or industry might be, Tradewheel.com welcomes everyone to become a seller here and avail the opportunity to grow on an international level. It is free to join as a seller and can also have additional features by getting our paid memberships.
Most traditional B2B platforms do not help you get a presence in the online world. As per some estimations, around 17% of all sales between two businesses would be online. Furthermore, the trend of digital adoption is only forecasted to get better over time. Even companies that use traditional platforms still use digital sites like Tradewheel.com to get an idea of goods available in the market. Therefore, every B2B business despite of what industry they are operating in needs to have a presence online.
As most traditional platforms would not help your company to show on Google or other relevant searches on marketplaces, you should also invest in getting your products featured on Tradewheel.com. This portal would help you reach out to potential buyers with different sourcing requirements and budgets. You can also see it as a more sustainable approach, considering its potential in the long run.
Through traditional B2B platforms, you need to actively find and approach your potential buyers. It applies to both Trade Shows and approaching leads through email data lists. In contrast, once you have posted your products on Tradewheel.com, they are live 24/7. Buyers from different parts of the world be able to see your products and approach you if they find it relevant.
As on trade shows, you can meet with potential customers face-to-face, Tradewheel.com also does it for you virtually. Tradewheel.com has a B2B buying lead directory where genuine importers submit their RFQs and wait for sellers to approach them. You can search for relevant buying leads, approach them with your best offers and avail the opportunity to get orders.
No matter what traditional platform buyers use, they will always have limited options due to their location, network, or other factors. But, this is not the case with Tradewheel.com. With us, you can expand your reach to the global market. Whether you are looking for agricultural products, industry machinery, or anything else, this modern B2B marketplace has always covered you with the best options available in the current market. All buyers need to do is create their account, search for what they need, and contact relevant distributors directly.
All sellers here have a company page where they add their certifications, contact information, and other details that importers may look for when making a procurement decision. It assists buyers to get an overall idea of what to expect from the seller and make informed decisions.
Most traditional and even B2B E-Commerce marketplaces are quite complex and challenging to use, especially for suppliers needing a virtual assistant to help them in their operations. However, this would not be the case on Tradewheel.com. This platform is designed to be user-friendly to ensure that buyers and sellers can use it comfortably. It includes ease in posting products, adding your company details, and doing other relevant operations. There is also an IOS and Android app for Tradewheel.com that you can install to use on your mobile devices.
On the other hand, purchase managers can also post RFQs to receive personalized quotations or contact relevant distributors directly. Companies that use Tradewheel.com have a fast and simple trading experience. Thus, you should also try to optimize your sourcing to its full potential.
The traditional B2B platforms are already quite saturated with top brands and companies. This saturation leads to difficulty for new sellers to join and get some good sales and market share. That is where Tradewheel.com comes in to create a difference. We keep our entrance barriers low to ensure businesses of all sizes and industries can use this platform at their full potential.
As Tradewheel.com is also continuously growing in popularity and users, there are always enough opportunities for more exporters to join. Using Tradewheel.com is not only better for reach but also a much cheaper option compared to traditional methods, especially in terms of return on your investment. Therefore, when it comes to making a digital presence of your import/export business that brings revenue, Tradewheel.com is the option you should go with.
Traditional B2B platforms were and still are effective in B2B marketing. However, the trend has started changing over time. Businesses are also leveraging online E-Commerce platforms rather than relying entirely on traditional methods like Trade Shows and the Government’s regulatory compliance platforms. Such traditional platforms surely bring revenue and help the brand build credibility around their potential customers, but none of that is sustainable in the long run.
On the other hand, Tradewheel.com makes your wholesale store available to your potential buyers worldwide 24/7. It helps you reach out to your potential customers passively. As most purchase managers start their search for procurement online, having your products and company featured on Tradewheel.com
All businesses that either import or export products should join Tradewheel.com. No matter your organization’s size or industry, this B2B marketplace is designed to make buying and selling between businesses fast and simple. This platform is also easy to use, even for people new to this industry. In short, whatever your procurement or exporting goals might be, you can always count on Tradewheel.com as your partner to help you out.
Traditional platforms may bring some quick revenue and networks to target, but for businesses looking to sustain in today’s competitive market need to have more than that. Whether you are an exporter or importer, having multiple ways to find leads is always recommended. Therefore, you should still consider traditional marketing methods primarily focusing on getting your business visible on digital platforms like search engines and B2B E-Commerce websites.
Tradewheel.com is a well-known and trusted name in the B2B industry. Numerous companies have used it to grow their business and optimize their sourcing. You can also check out the reviews of our past users to get an idea of what you can expect from here.
There are numerous ways of reaching your target audience as an export business. Using Tradewheel.com is one of them. Each platform has its pros and cons, and the best way to grow your business today is to have the right balance among them. Traditional platforms bring you more opportunities in the short-term phase, but when it comes to a business’s sustainability in the longer run, there is no denying that you need to equip yourself with modern B2B platforms like Tradewheel.com.
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