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The Internet adaptation across the globe has changed how businesses look for exporters to make bulk purchases. From research to placing final orders, procurement officers use search engines like Google at every decision-making stage. Therefore, having a strong presence in search engines has become a must-have element for companies to stay profitable. SEO is about having a website and enhancing your visibility and reach to importers you may not have reached through traditional sales methods. Briefly, companies that do not adapt to this change in the buyer’s journey are likely to stay behind in this trend and may also lose several opportunities to earn revenue and grow business.
SEO is a short form for “Search Engine Optimization.” It is a process or strategy to rank a website using relevant keywords. The higher a page is ranked on a search engine, the more chances it has to get clicked on and have a better CTR (Click Through Rate). From spreading awareness and information, or bringing revenue, SEO can help with all of them. All you need to have is a good SEO strategy and keep up with the new updates to ensure you can sustain in the long run.
SEO for export businesses is a focused marketing strategy for businesses to help you reach to maximize your visibility in the digital world. It includes creating a user-friendly website for all devices, producing high-quality content, and making a lot more effort to rank high in relevant search results.
SEO enables businesses to target their efforts in a specific geographic region, language, or target market. It can be done by targeting keywords that a specific audience searches for. Even though SEO takes time and consistent efforts, most companies and marketers find it to be one of the most cost-effective methods to advertise your product or company and generate leads.
As an export business, your target audience exists in multiple countries, and you can not have your sales agents in all of them. That is where most companies that stick to traditional trading methods lose a lot of potential revenue. But, one thing is common among most of your potential buyers. Around 89% of B2B decision-makers use Google in their research phase. Therefore, not having an SEO-optimized website in today’s digital world is equal to missing out on all of those buying leads you can generate.
Having an optimized website for search engines can increase your visibility when it matters the most. Even if an importer is dealing with a local sales agent, a majority of them still use Google or other search engines to compare their deals online. As this is an emerging trend, this channel is still not saturated and has room for new businesses to join and earn great ROI.
Most importers check the online reviews of sellers before placing the order. Even having no reviews at all can also make a bad impression on your potential customer’s mind. Thus, it is crucial for companies to not only have search engine-optimized product and category pages but also have a few online reviews from their buyers. Having a user-friendly website is like having a salesperson who will make a direct pitch to your customers.
About 52% of buyers read the content on the seller’s website and the tone of content has a strong impact on the purchase decision. Websites that publish SEO-friendly content that is helpful for potential customers are more likely to be viewed and play a crucial role in converting them to high-paying clients. In contrast, businesses that do not have such sites with high-quality content are likely to have poor lead conversion ratios.
When is the best time to approach importers? The answer is simple, when they are looking for a supplier like you. There are numerous buyers who want to buy the products you sell, but they are unable to contact you. The only reason for it is not having a website or not getting it optimized for SEO. What SEO simply does is that it helps you rank for the right keywords at the right time. So that, companies looking for your offered products can find you, send requests for quotations, and eventually become paying clients.
Optimizing your website for SEO helps rank for relevant keywords at every stage of the sales funnel. From improving brand awareness to bringing in revenue, search engine optimization can do everything for your brand. Despite what industry you are operating in, having a optimized website is always the best method to get qualified leads. In fact, more than 80% of B2B marketing professionals get better leads from SEO compared to PPC.
You already have a strategy to find buyers and bring revenue and that is great. But, what if you can have one more effective way to bring inbound leads? That is what SEO does for export businesses. It showcases your products to people who are searching for them and are likely to buy too. Therefore, it has a better conversion rate compared to leads generated through cold calling or social media platforms.
What makes SEO amazing for most businesses is that you can still keep following the sales strategy you are doing and outsource the SEO operations. It can help you save time and by getting in contact with professional digital marketers, you get to unleash the full potential of your website. SEO is surely not free, but it brings new opportunities to grow, especially in the longer run.
Following are a few of the many requirements to run a successful and profitable SEO campaign.
SEO is not a one-time task. It is an ongoing process that asks for continuous optimization and improvements as per new market trends and Google updates. Even if a website has ranked for a keyword, there is no guarantee that it will stay there until and unless they have better content and other SEO elements compared to its competitors. This stat may amaze most people that less than 5% of first-ranked pages are able to maintain their position consistently for a year. Over time, new Google algorithms are introduced with new standards to rank a website. In short, a good strategy is all about optimizing it as per the user’s needs and new ranking factors.
As an export business, you need to target buyers at their workspaces while they are making purchase decisions. This is the basic strategy for marketers, but what most people do not know is that 4 out of 5 B2B buyers use mobile phones in their workspace and about 60% of them believe that their mobile phones make a significant on their purchasing behavior. Since most of your potential customers are on mobile devices, having a user-friendly website is one of the most essential elements for your website. It would not only assist the user but also help it rank higher for searches made through mobiles.
Most marketers believe that Content is King. Especially if we consider the significance of content in ranking a website, it truly is the most important factor while ranking any website. This might be the reason why 73% of all B2B marketers have a dedicated marketing strategy for their brands. Creating high-quality content is a time-consuming and challenging task. This might be the reason why most companies outsource their content creation to focus on other tasks. But, if you create and execute a good content strategy, there is no doubt that it can help you reach more potential buyers exactly when they are searching for a product you supply.
The biggest mistake exporting companies make is working with unprofessional SEO people or doing it themselves. Both of them can cost them a lot of time, investment, and wasted effort. SEO is not something that everyone can do. It is an ever-evolving industry that changes almost every day. Therefore, if you want to get the best results and ROI for your exporting business, the best approach is to connect with SEO service providers that have a strong reputation and a track record of helping multiple businesses grow.
One of the most significant and underestimated factors of SEO is having a data-driven approach. The only difference between good and great search engine optimization is how they make decisions based on data. Marketers start with understanding the importer’s sourcing requirements, and buying patterns, and then make a strategy that matches all of their requirements. Using data the right way can also become a strong differentiator between you and all other websites competing with you on Google.
These are some of export business owners' most common questions about search engine optimization.
Yes, despite what size your business is or what industry you are operating in, every company needs SEO. Especially in the digital age, where most procurement decisions get influenced by website content, it is a must-have factor for businesses to succeed and grow.
Having a website with a user-friendly interface and high-quality content is also a factor that can boost your brand’s credibility and conversion rates. These days, buyers who find exporters through other ways like Tradeshow or email marketing still search for their company name online to get an idea of how they work. Therefore, an SEO-friendly website is a must for every company, whether they generate leads or convert them to clients.
Yes, SEO works great for small-sized companies. You can consider it to be a cost-effective and powerful method to expand your reach to the global market where businesses are searching for companies like yours.
SEO even levels the field for all small to large businesses by giving them equal opportunities to rank on keywords. The main reason for this is that search engines rank websites based on their content relevancy and not the company's size.
The following are the most common SEO mistakes made by Export businesses:
SEO may look simple, but it is not. It requires expertise, which comes with experience. Therefore, whenever you buy SEO services, ask them for their portfolio and how they helped their clients achieve their goals.
The internet is filled with an endless number of web content. Search engines look for quality and how your content can help your potential readers. Producing such content is time-consuming and requires a lot of effort.
SEO is not like TV advertising. It is also not a get-rich-quick scheme. It takes time to rank your website on Google, especially for keywords that are highly competitive. You need to invest in it for a few months, let it grow, and then you will start seeing results.
SEO is not an overnight success; it brings results after consistent efforts made by professional marketers. Businesses have started investing in SEO, and most are getting great ROI through it. Thus, having an SEO-friendly friendly is not about adapting to an upcoming trend, but it has become the need of an hour. Contact digital marketing professionals today and start investing in your website’s search engine optimization to explore new ways to market your products effectively.
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